In order to convey value, a project must activate the user through multisensory interactions by synchronizing visual, interactive, auditory, and even physical experiences.
My work has focused on linking all these media in ways that create a clear direction that guides the user through a curated and meaningful experience. 

I think that, unlike more conventional disciplines such as graphic design, creating experiences relies on observation, learning by doing, and responding to user feedback. From my experience working on a range of projects, I have developed an in-depth knowledge for creating such experiences in public spaces around that world.