During the furniture fair at the museum of contemporary art of Milan Triennale Cadorna, 3M presented an exhibition with the main research projects on materials developed during the year. They commissioned a communication project that conveyed two main themes. The first was linked to light, specifically 3M products that absorb and transmit light. The second important dimension was innovation, particularly the idea of “infinite innovation”. The visual solution was the creation of a circle of light, a symbol of dynamism and movement. This visual symbol was also used on all paper and digital media.