BENETTON INTERNATIONAL
DIGITAL SIGNAGE
PROJECT SUPERVISOR PROJECT MANAGER CONTENT SUPERVISOR CONTENT PRODUCTION
THE PROJECT
Benetton developed an international digital signage project in conjunction with the introduction of “on canvas” concept stores. The digital signage was created to present the collections inside the different product categories. The concept was to develop a digital communication system within the store network to show the collections and advertising campaigns of the company in an interactive and real-time way. In addition, a series of useful information promotions for the customer are included. The complexity of the project lies in the large amount of content to be produced and in the declension of the contents in different formats and languages. This complexity required the formation of a dedicated project team.
MY ROLE
I had several roles within the project working transversely with :
the marketing, digital, and communication teams.
.Conceptual development of digital signage
.Structuring and organizing content on monitors
.Creation of the types of palimpsests, guide to the visual language of production
.Project management: Recovery and sharing of information on products to show in corners from Benetton marketing
.Production of video and static content with 6 components of the Benetton communication team.
.Initial training phase on video film production (After Effects)
.Sharing information with the production and content production organization team
.Delivery of contents to the external supplier for on-line services (Mcube)
.Content production: I personally produced a part of the contents, the most complex
The layout developed by a graphic team shows the name of the product, its cost and the website. Promotional messages are also included on some of the screens with useful information for the customers
Global digital signage network, 200 stores worldwide 24 countries
CREDITS
Work developed at Benetton Group in collaboration with Benetton Digital and Benetton Graphic departments : Project Supervisor & Project Management Tommaso Colombo | Content Production Leda Bertelli, Sergio Marchino, Piera, Francesca, Martina Pignataro, Tommaso Colombo | Content store management Mcube
Pictures and Videos : © Benetton Group