Kitchen Aid is a brand of high-end kitchen appliances. The communication of Kitchen aid must, therefore, report the values of design, sophistication and solidity. This magazine project was developed for the communication of Kitchen Aid. The idea was to propose an editorial that presented protagonists of the kitchen world and presented recipes made with Kitchen Aid products. The direction taken is that of a flexible and dynamic layout with large areas of color and a very simple linear typeface. It has a large format of 42 x 60 cm open, to communicate the notion of importance and to enhance the quality of the photographic shots which were taken specifically for this publication.