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LIVEWINDOWS VISUAL COMMUNICATION
VISUAL IDENTITY
The LIVEWINDOWS project is at the center of Benetton and Fabrica (Benetton’s communication research center). Given the strong resonance and dissemination that the LIVEWINDOWS project had, it was necessary to communicate the project with its own identity. On the recommendation of the creative director, I was asked to develop the project’s visual identity in order to standardize all digital productions under the same visual system of guidelines and rules of composition.
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Visual guidelines and rules
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A fundamental part of the guidelines was the layout design for the LIVEWINDOWS videowall
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The guidelines were used for the visual identity on paper, digital media and for presentations
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CREDITS
Work developed at FABRICA
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