For the “Nina” logo, in order to be long-lasting, the character is not tied to contemporary fashions and has a geometry that references the structure of the car installation. This led us to evaluate classic characters such as Helvetica, grotesque, Akzident grotesque. And to reflect the aesthetics of the car, we moved to the Futura typeface, but it was too heavy to represent the light lines of the installation. For this reason, we found a lighter and more stretched variant of Futura. The dot of the i is replaced by a rectangular shape that becomes the creation and proportional form of the logotype and represents the digitization of the project.
I developed the whole visual identity and the first graphic declination of the “Nina” installation at the first release at the Montreux Jazz Festival 2018.